axamo x flosum
2024
How Axamo supported Flosum’s $30M+ ARR growth through Webflow migration & an End-to-End redesign.
client
industry
B2B SaaS / DevOps
headquarters
Silicon Valley
what we did
Website Design
Webflow Development
Visuals
Messaging
project date
October 2024
200+
Pages (Wordpress to Webflow)
2.2x
Growth (SEO Visibility)
+$12M
ARR (Since Oct’24 Partnership)
DevOps
Platform (Native to Salesforce)
tool stack used for coverbase
about
Before scaling to $30M+ ARR, Flosum needed a site that could support a 200+ page migration from WordPress while reflecting the scale of their product, a native DevOps platform for Salesforce.
The Challenge
Flosum approached us at a point where their growth had outpaced their existing site, and the risk of losing years of accumulated SEO equity during migration became a real concern.
Their WordPress setup was no longer sustainable at scale, and their structure, performance, and content system needed to migrate into Webflow without disrupting
traffic.
traffic.
The Approach
Before design, we worked closely with Flosum’s product managers and engineers to understand how the platform is used, how content supports complex workflows, and where users experience friction. This guided how we migrated and rebuilt existing assets through our Site-To-Close™ system.
We rebuilt the site to handle 200+ pages, introduced reusable UI components that improved usability, prototypes were developed at scale to validate decisions before implementation.
The mass migration to Webflow was structured in detail to retain SEO performance while creating a system built for long-term scale.
Results
The new site launched after a full redesign in Webflow, giving Flosum a scalable and maintainable asset that could keep pace with the growth of both the company and its content.
200+ pages were migrated without disruption, organic SEO visibility increased 2.2x, and the new Webflow site, built on our GrowthBuild™ framework, supported Flosum’s growth from ~$18M to $30M+ ARR since our Oct ’24 partnership.
200+
Pages (Wordpress to Webflow)
2.2x
Growth (SEO Visibility)
+$12M
ARR (Since Oct’24 Partnership)
DevOps
Platform (Native to Salesforce)
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how we work
Partnership in Action
This isn't an agency-client relationship. You bring the product knowledge, the sales context, the customer stories. We bring the structure, the system, and the site. Together, that's what makes it work.
step 01
We mapped who Coverbase's buyers actually were and where the site was losing them.
We never touch design until we understand the buyer.
step 02
We rebuilt the entire site architecture around the fractional CFO buyer - not around Coverbase's org chart.
Every section exists to move a decision forward, not to look impressive.
step 03
We stress-tested every page against real buyer behavior before Coverbase's team saw a single live page.
We don't ship until it works. Launch day is the beginning, not the finish line.
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"We closed $20M two weeks after launch. The site did exactly what it needed to do"
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