How Coverbase raised $20M in Series A after a rebuild from Axamo.

Coverbase approached us as they were preparing for an upcoming funding round, when the gap between product maturity and external perception became evident.

Their existing site, messaging, and branding no longer reflected the level of credibility required to communicate effectively with investors and c-suite executives at Fortune 500 companies.

Before design, we mapped out their ICP, aligned on the intent behind their messaging, and how a brand at that stage needed to be perceived. We rebuilt core assets through our Site-To-Close™ framework, these laid the foundation for everything that followed.

Messaging was centered around the decision maker, the site architecture was designed to establish trust progressively, and visuals were created to show authority from the first impression.

Every word, page, and visual was crafted with intent, to guide the prospect forward, establish trust, and handle objections.

The new site launched ahead of Coverbase’s funding announcement, ensuring their digital presence reflected the scale of the company, and supported the attention that followed a Series A milestone.

Coverbase announced $20M in Series A shortly after. Conversion rates improved 2.8x, inbound demo requests increased 4x, and visibility across organic SEO grew 74%.