If you're wondering how to advertise your website and you're still in the early phases of your company, you're probably concerned that the only effective approach to increase visitors is to spend a lot of money on ads.
Fortunately, you may promote your website in a number of ways, both on a budget and without spending a dime.
Let's look at the top 5 techniques to promote your website in 2021:
1. Search engine optimization
The most important thing you can do to promote your website is to use search engine optimization, or SEO. With over 2 billion websites on the internet and more being generated every second, if you don't make your website search engine friendly, you risk it becoming lost in the sea of content.
You don't necessarily need the funds to employ an SEO consultant because there are thousands of free online tutorials that can assist you enhance your website's SEO. The majority of SEO issues on your website can usually be resolved with a few basic tweaks.
When it comes to your website's SEO, there are two major considerations: on-page and off-page SEO.
On-page SEO is, as the name implies, everything visible on your website. This includes your website's copy, graphics, videos, meta descriptions, responsive design, and even the structure of your website.
What goes on behind the scenes is referred to as off-page SEO. This includes things like who is linking to your site, how authoritative it is, and how engaged readers are with it.
While you will need to make tweaks from time to time, search engine optimization is one of the most cost-effective ways to promote your website because, once everything is optimized, it generally produces traffic without much input. However, you should be aware that this procedure can take months to produce effects, so don't anticipate a quick fix.
2. Content marketing
Content marketing is a terrific technique to advertise your website because it boosts your SEO while also generating interesting content for your target audience. It's a frequent assumption that you need to blog to accomplish content marketing, but this isn't always the case. While blogs are the tried-and-true method of content marketing, you can also make videos, start a podcast, or start a newsletter about a topic relating to your company.
The most important thing to remember when it comes to content marketing is that the information you publish must be useful, fascinating, or entertaining to your target audience. Doing a lot of keyword research before you start is the greatest way to ensure you're answering people's questions.
AnswerThePublic is an excellent free resource if you don't have the funds to hire an SEO consultant or use SEO tools to conduct keyword research for you. AnswerThePublic will display you different questions, statements, and location-based queries that users have typed into search engines by searching for your chosen term or phrase. This guarantees that the content you provide meets a true client requirement.
Content marketing, on the other hand, is not a stand-alone promotion strategy. To get the most out of your content marketing, work on improving your website's SEO and promoting your content through additional channels such as social media or paid advertising. You should also make it a point to develop new material on a regular basis so that your clients have a cause to return.
3. Use of social media
For good reason, social media is the most well-known free means of marketing new websites. Platforms such as Facebook, Twitter, and Instagram each have billions of users, making it simple to network with other local businesses and promote your own.
However, before you go into social media, think about your company's brand voice, who you're marketing to, and who you're attempting to reach. Here's a quick rundown of the platforms you should think about, as well as the types of businesses they're best for:
Facebook: Regardless of brand voice, it's a good all-rounder for both B2B and B2C businesses. Because Facebook has the largest user base, it's a good place to provide regular updates about your company.
Twitter is ideal for B2C businesses who want to promote themselves using short, punchy messages. It's ideal for sharing links, starting discussions, and engaging with your audience.
Instagram is excellent for both B2B and B2C marketing. If your work is extremely graphic or you want to reach a younger adult audience, this is the perfect medium to use.
Reddit: Best for B2C, but cultivation takes time. Before you start promoting your website on Reddit, you should participate in discussions on subreddits (subreddit communities) and only share links to your website when essential.
For B2B, LinkedIn is the best option. It's ideal for reaching out to other professionals and exhibiting your knowledge because it's often used as a hybrid social media and blogging platform.
If you have some money to spend on website promotion, Facebook Ads is a great way to get your site seen on social media. You have a lot of targeting choices with Facebook Ads, which makes it easier to narrow down your target population. You can even opt to target folks who are friends of your current followers or who follow specified other pages.
4. Email marketing
Email marketing is a terrific alternative if you're searching for a tried-and-true way to promote directly to your clients. It's simple to start an email marketing campaign once your website is up and running, and many email marketing services are offered for free or on a minimal budget.
While this article can't possibly cover everything you need to know about email marketing, there are plenty of free manuals available online, such as this one from DreamHost.
The amazing thing about email marketing is that people don't even have to visit your website to sign up for your newsletter, which means you can start promoting your new website even before it's released. Most email marketing platforms allow you to provide a signup URL with your followers so they may join your email list without visiting your website.
Here are some examples of how you might advertise your new website with email marketing:
Set a countdown timer for your website's launch, and send out one email every few days with sneak peeks of what's to come.
Before your website goes live, send a coupon to everyone who signs up for your email list.
Invite people to a treasure hunt on your website, in which they must locate a hidden item, with the winners earning a prize or a discount on your products.
As soon as your website goes live, publish your first blog article.
Once your website is up and running, you can incorporate email signups into the design so that new visitors can stay up to date on your company. With no HTML embeds or scripts, you can quickly incorporate Mailchimp's email marketing automation into your Webflow design.
5. Online aggregators and communities
There are dozens of online communities that allow you to share your content. Thousands of individuals browse Product Hunt every day to find new and trendy products, for example. Posting your website on Product Hunt is a terrific method to get the ball going in a natural way.
Hacker News is another amazing community that allows you to upload material, similar to Reddit. This is a terrific site to keep up with what's going on in the tech world and in the developer community. In fact, the creators' Hacker News post attracted some of the earliest Webflow users.
There are several other media aggregators where you can post in addition to internet communities. These websites are dedicated to building a content directory for a certain specialty. Designer News, for example, allows users to publicly post design-related links.
The beautiful thing about online communities and media aggregators is that they're simple to use, can provide you with a connection back to your website, and have the potential to be shared if your articles contain relevant information.
Regardless of your budget, you can promote your website.
Even if your budget is restricted or nonexistent, there have never been more possibilities for promoting your website. The barrier to increasing website traffic has never been lower, thanks to free channels like social media marketing and enhancing your SEO, which may be combined with paid email marketing and PPC advertising. However, you should make sure that you're looking at a variety of promotional options to get the most out of each one.
Author: Jared Flenter, Writer